The Connector

In Malcom Gladwell’s book “The Tipping Point” there is a description of a person called a connector. Basically this person knows a lot of people and inherently tries to link people together. At SIGGRAPH that man for us was Joshua Pines (sorry Joshua but I can’t find a better link for you), and Onlatte is extremely grateful to have met him. Joshua is the VP of Imaging Research & Development at Technicolor and is a pioneer in visual effects for films. This man seemed to know everyone at SIGGRAPH and, at times, he was literally directing traffic to our booth. We had at least a hundred people come by and this was the typical conversation:

Attendee: “Oh, so this is the Latte Art Printer booth. One of the smartest guys that I know who I deeply respect told me to come by.”

OnLatte: “Wait, let me quess. Was that guy Josh Pines?”

Attendee: “Yes!”

Being able to meet Josh Pines at the conference was a remarkable experience and will serve as a reminder as to what we need to do as we develop new versions of the printer. Thank you again, Josh, for your enthusiasm and support at SIGGRAPH.

Best,

Josh (not Pines)

P.S – One other person that we would also like to mention was Henry Santos who was a regular at our booth, and is truly one of the nicest guys you could meet. If you ever need a character animator please look him up at www.sitesantos.com. Thanks Henry!

WSJ – Page A1

Cari Tuna writes up on Latte Art

We are very happy to announce that OnLatte has made a page 1 article on the Wall Street Journal! Journal reporter Cari Tuna has written a fun article on Latte Art, and Lex was featured in both the article and the video. Here is a link to the article “Foam Sweet Foam: ‘Latte Art’ Heats Up in Home Kitchens“, and below is a little snippet from the article:

“Not everyone wants to suffer for their art. After seeing a latte-art video, Oleksiy Pikalo, a 31-year-old electrical engineer from Somerville, Mass., decided there had to be an “engineering approach.” Using a kit and spare parts found on eBay, he built a programmable computer printer that stamps designs — such as words or corporate logos — on foamed drinks in edible brown ink. One design shows a kingly figure saying, “Can your latte do this?”

Mr. Pikalo presented his invention at a national computer-graphics conference this week and has started a company, OnLatte, to sell his machine, at a tentative price of $1,500. His YouTube video has drawn more than 818,000 views and 2,500 comments.”

Now, while there is a bit of inaccuracy in the article (we haven’t finalized a price for the units yet), it is a great article that shows the Latte Art community. The best part, however, is the video which really shows the machine in action and how it compares to traditional Latte Art techniques:

We are very excited about this press coverage, and it just further validates our vision.

A glimpse into the future

It has always been Lex’s vision to be able to create a new artistic medium with the Latte Art Printer by walking into your local coffee shop and expressing yourself on a specialty coffee. One of the great things about SIGGRAPH is that we have the ability to test how the consumer will use the product, and fortunately our booth was next to Starbucks to make it happen. What you see below is a custom design on Johannes Behr’s latte that he purchased next door.

Sorry for the poor photo quality, but I hope you start to see the intent and vision behind this product. Next stop: time to raise some funding to make it happen.

Best,

Josh