Creating Buzz at the Millipore Booth
On Oct. 22nd at the Boston World Trade Center, OnLatte was hired to run a complimentary latte service featuring the Millipore logo for all conference attendees. The goal was to provide a unique marketing opportunity that would help draw traffic and to keep people engaged. By all accounts, the service was a success. Elaine Fitzpatrick, Millipore’s corporate events specialist, had this to say:
While people lined up waiting for their latte, it was a perfect opportunity for our booth staff to engage them in conversation about Millipore.
According to our stats, the average person would hang around the booth for at least 1 minute to watch the printer in action; which gave the booth staff ample time to introduce themselves and chat with the attendees.
On several occasions we noted that people would walk by, do a double-take, and then turn around and stop in front of the exhibit to watch as the logo was printed on the latte. One thing that we learned was the importance of having enough booth staff to mingle with the onlookers.
Are you looking to spice up your next event, and draw traffic that will stick? Please feel free to inquire about our beverage service, and we will work with you to determine the best setup.